UX & UI Design
Design with your customers in mind.
Leverage your customers’ insights to create human-centered experiences that address their needs and drive engagement.
Customer
Experience Design
Experience Design
We help define your customers’ journey and evaluate the critical touchpoints of their experience. Discover new opportunities for your customers to achieve their goals and nurture a strong relationship with your brand.
- Unpack business challenges and define goals for customer engagement
- Document the existing customer experience and identify key points of friction and areas of opportunity
- Assess how new digital solutions can create value at relevant touchpoints within the customer experience
Journey mapping
Brand evaluation
Touchpoint analysis
Opportunity assessment
UX
User Experience
Design
We help architect the foundational flow and functionality of your product, ensuring the experience is not only intuitive and effective, but meaningful and relevant to your customers.
- Define interactions and processes that align with customer expectations and bolster engagement
- Organize and establish the hierarchy of information to ensure seamless comprehension
- Leverage customer insight and feedback to validate that your product experience is usable, useful, and practical
Usability testing
Information architecture
Heuristic evaluation
Concept prototypes
UI
User Interface
Design
Design
We create polished, aesthetically pleasing interfaces that represent your brand’s personality, all built on flexible design frameworks that scale easily as your product evolves.
- Leverage usability best practices to create tailored interfaces that are intuitive and accessible
- Create design systems that document visual foundations and ensure consistency from concept to code
- Utilize industry-leading component libraries to increase alignment and efficiency between design and technical teams
Visual design concepts
Design systems
Component libraries
Style guides
Learn how Diebold Nixdorf partnered with HatchWorks for its software redesign and modernization expertise to reimagine a legacy ATM marketing application.
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