General
At HatchWorks Technologies, LLC, doing business as HatchWorks AI ("Company," "we," "us," or "our"), we are committed to protecting your privacy and handling your personal data with transparency and care.
This Privacy and Cookie Policy ("Policy") explains how we collect, use, disclose, and safeguard personal information when you interact with our website at hatchworks.com and any related services, content, and tools (collectively, the "Services").
By accessing or using our Services, you acknowledge that you have read, understood, and agree to the terms of this Policy. If you do not agree, please discontinue use of our Services and contact us with any questions.
This Policy applies to all visitors, users, subscribers, clients, and other individuals who interact with HatchWorks AI online. It does not govern the data practices of third-party services or platforms that may be accessible through our Services.
Information We Collect
We collect information in three primary ways: directly from you, automatically through your interactions with our Services, and in limited circumstances from third parties.
a. Personal Information You Provide
We collect information you voluntarily submit when you engage with our Services, including when you:
- Subscribe to our newsletter or communications
- Register for webinars, workshops, or events
- Engage with the Talking AI podcast or AI Masterclass
- Contact us through forms, email, or phone
- Participate in surveys, promotions, or assessments
- Access gated content such as ebooks or reports
- Request a consultation or demo
Personal information we may collect includes:
- Full name and professional title
- Business email address
- Company name and industry
- Phone number
- Geographic location (city, state, country)
- Any other information you choose to share with us
b. Automatically Collected Information
When you visit our Services, certain technical information is collected automatically:
- IP address and approximate geographic location
- Browser type, version, and language settings
- Device type, operating system, and screen resolution
- Pages visited, time spent, and navigation paths
- Referring URLs and search terms
- Interaction data (clicks, scrolls, downloads, form completions)
- Cookie identifiers and session tokens
This data is collected via cookies, web beacons, pixels, and similar tracking technologies (see Section 8 for full details).
c. Third-Party Data
We do not purchase or receive personal data from third-party data brokers. We may receive limited professional information from third-party platforms only when you explicitly authorize or initiate such a connection — for example, by integrating a CRM tool or registering through a partner platform.
How We Use Your Information
We process personal data for legitimate business purposes and, where required by applicable law, only with your consent. Specific purposes include:
- Service delivery: To provide, operate, and maintain our website, tools, and professional services
- Communication: To respond to inquiries, support requests, and service-related notifications
- Marketing: To send relevant newsletters, event invitations, and content that may interest you — with your consent and with an easy opt-out at any time
- Personalization: To tailor content, recommendations, and resources to your professional interests
- Analytics & improvement: To understand how our Services are used and to continuously improve our website and offerings
- Security & compliance: To detect and prevent fraud, unauthorized access, and other illegal activity, and to comply with legal obligations
- Business operations: To manage billing, contracts, and client relationships where applicable
We do not sell your personal information to third parties under any circumstances. We do not use automated decision-making or profiling that produces legal or similarly significant effects without your explicit consent.
Sharing Your Information
We share personal data only in the limited circumstances described below. We never sell personal information.
Service Providers
We engage trusted third-party vendors to help operate our Services — including email marketing platforms, website hosting providers, CRM tools, analytics services, and event management systems. These vendors are contractually bound to use data only as directed by HatchWorks AI.
Legal & Regulatory Requirements
We may disclose personal information if required by law, subpoena, court order, or governmental authority, or where we believe disclosure is necessary to protect the rights, property, or safety of HatchWorks AI, our clients, or the public.
Business Transfers
In the event of a merger, acquisition, asset sale, or corporate restructuring, personal data we hold may be transferred as part of that transaction. Your rights under this Policy will continue to be protected.
With Your Consent
In any other circumstance where we wish to share your personal data, we will seek your explicit consent first.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, including to satisfy legal, accounting, or reporting obligations.
- Marketing contacts: Retained while you remain subscribed or actively engaged; deleted or anonymized within 90 days of an unsubscribe request or confirmed inactivity
- Inquiry and support records: Retained for up to three (3) years to support ongoing service and audit needs
- Website analytics data: Typically retained in aggregated or anonymized form
- Client data: Retained per the terms of the applicable services agreement
When data is no longer needed, we securely delete or anonymize it using commercially reasonable methods that prevent reconstruction or re-identification.
Security Measures
We implement technical, organizational, and administrative safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our practices include:
- TLS/HTTPS encryption for all data transmitted via our website
- Access controls limiting data access to authorized personnel only
- Regular security assessments and system monitoring
- Vendor security review and data processing agreements
No method of internet data transmission or electronic storage is completely secure. While we use commercially acceptable means to protect your information, we cannot guarantee absolute security. In the event of a data breach that may affect your rights, we will notify you in accordance with applicable legal requirements.
Your Rights
Depending on your location, applicable privacy laws grant you specific rights over your personal data. We honor these rights regardless of your jurisdiction, to the extent practicable.
To exercise any of these rights, contact us at connect@hatchworks.com. We will respond within the timeframe required by applicable law, generally within 30 days. We may request identity verification before processing certain requests.
If you are a California resident, you may have additional rights under the CCPA, including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.
If you are located in the EEA or United Kingdom, you have rights under the GDPR or UK GDPR, and the right to lodge a complaint with your local data protection authority.
Marketing Opt-Out
You may opt out of marketing communications at any time by clicking "unsubscribe" in any marketing email, or by contacting us directly. Opting out does not affect transactional or service-related communications.
Cookies & Tracking Technologies
We use cookies and similar tracking technologies (web beacons, pixels, local storage) to enhance your experience, understand how our Services are used, and support our marketing efforts.
Types of Cookies We Use
| Type | Purpose | Examples | Retention |
|---|---|---|---|
| Essential | Required for core website functions including navigation, security, and form submissions | Session tokens, CSRF tokens | Session |
| Functional | Remember your preferences and settings to improve your experience | Language settings, cookie consent state | Up to 12 months |
| Analytics | Help us understand how visitors interact with the site to improve content and performance | Google Analytics (_ga, _gid), HubSpot | Up to 24 months |
| Marketing | Track visitor behavior across sites to deliver relevant ads and measure campaign effectiveness | Google Ads, LinkedIn Insight, Meta Pixel | Up to 90 days |
Managing Cookies
You can manage or disable cookies through your browser settings at any time. Note that disabling cookies may affect certain website functionality. For guidance, visit your browser's support pages: Chrome, Safari, Firefox, Edge.
To opt out of interest-based advertising, visit the Digital Advertising Alliance or Network Advertising Initiative opt-out pages.
Do Not Track Signals
Some browsers transmit "Do Not Track" (DNT) signals to websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our Services do not alter their data collection practices in response to DNT requests.
We will update this section if a recognized standard emerges and we elect to honor it. In the meantime, we encourage you to use the cookie management tools described in Section 8.
Privacy of Minors
Our Services are directed exclusively to business professionals and are not intended for individuals under the age of 18. We do not knowingly collect, process, or store personal data from anyone under 18 years of age.
If we become aware that we have inadvertently collected personal information from a minor, we will take prompt steps to delete such information. If you believe we may have collected information from a minor, please contact us immediately at connect@hatchworks.com.
Updates to This Policy
We may revise this Privacy and Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this Policy periodically. Your continued use of our Services after changes are posted constitutes acceptance of the updated Policy. Where required by law, we will notify you directly of significant changes.
Contact Us
If you have questions, concerns, or requests related to this Policy or our data practices, please reach out through any of the channels below.
HatchWorks AI
HatchWorks Technologies, LLC d/b/a HatchWorks AI
Atlanta, GA 30305
United States