Can AI be trusted to deliver real results for your business? Brandon Powell, CEO of HatchWorks AI, recently joined host Keith Dee on The Ins and Outs of Selling a Business™, the podcast by Osage Advisors, to answer exactly that — and to share how business owners can build an AI strategy that delivers measurable results instead of falling for the hype.
AI is everywhere, but knowing where it will actually create value in your business is another matter. Whether you're looking to improve operations, increase productivity, or build a more valuable company ahead of a future sale, this episode offers practical guidance for putting AI to work on long-term growth.
What They Discussed
The conversation covered how companies can move from AI curiosity to AI results, including:
- Separating real opportunities from the hype — how to evaluate whether an AI initiative is grounded in business value or buzz
- Common mistakes businesses make when adopting AI — and how to avoid the pitfalls that stall projects and burn budgets
- Identifying high-impact use cases — where to start so AI delivers measurable outcomes, not just experiments
- Why data matters — the role data quality and readiness play in whether AI initiatives succeed
- Where AI creates the greatest return on investment — from improving operations and productivity to building a more valuable business
About Brandon Powell
Brandon Powell is the CEO of HatchWorks AI. A Harvard Business School alum, Brandon was named 2023 Nearshore Entrepreneur of the Year and a 2020 Small Business Rockstar. He has built HatchWorks AI around connecting top LATAM engineering talent with U.S. companies and giving back through the HatchFutures community initiative.
About the Podcast
The Ins and Outs of Selling a Business™ is a podcast by Osage Advisors, hosted by Keith Dee, that helps business owners maximize the value of their companies and prepare for successful transitions.
