Understanding the Reporting Needs of an International Sales Team
Before rebuilding its sales reporting, Juice Plus+ needed to know what its independent sales partners actually needed. HatchWorks ran 12 in-depth interviews across 6 global sales regions and a survey that reached 20,000 partners, then turned the findings into a clear product direction.
Reimagine reporting from the ground up, but start by listening
Before engaging with HatchWorks, Juice Plus+ understood that their existing sales reporting system was not meeting the needs of their independent sales partners. They wanted to help partners grow and succeed, and saw an opportunity to reimagine reporting from the ground up, but were unsure where to focus the internal Product team's limited bandwidth.
As a critical first step, Juice Plus+ partnered with HatchWorks to gain a deeper understanding of partners' day-to-day wants, needs, and challenges.
Rigid, antiquated reporting that partners had outgrown
The ways in which Juice Plus+ partners interacted with their vital business data in the existing sales reporting system were rigid and antiquated. Presentations of data were confusing and prone to misinterpretation, and workflows were complicated and riddled with time-consuming workarounds.
Partners' expectations of how something should work had shifted through routine interactions with modern software.
Confusing data
Presentations prone to misinterpretation.
Complicated workflows
Riddled with time-consuming workarounds.
Shifted expectations
Partners now measured it against modern software.
Evaluate, interview, then survey at scale
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01
Evaluate the existing system
HatchWorks analyzed the existing product materials and performed a high-level evaluation of the existing system.
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02
Qualitative interviews around the world
The team composed, planned, and facilitated qualitative one-on-one interviews with partners from around the world, plus internal business stakeholders and subject matter experts.
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03
An evergreen quantitative survey
HatchWorks helped the Product team develop a flexible quantitative survey framework, easily adapted and distributed to thousands of partners in various international markets, as an evergreen data source that outlives the project.
Depth first, then breadth: a dozen conversations shaped the questions, and twenty thousand partners answered them.
A clear path for a Product team with limited bandwidth
The research produced a wealth of observations, insights, and data, synthesized into high-level product recommendations and considerations. Low-fidelity wireframes supported new and enhanced product concepts and user flows.
Detailed findings and recommendations were presented to key stakeholders, with a project read-out document as the takeaway. The work gave Juice Plus+ direction on where to focus next, fostered buy-in on next steps, and provided a clear path to prioritizing ongoing work and bandwidth.
The research, in numbers
interviews with sales partners and business specialists
global sales regions represented
partners reached via survey
About the work
About Juice Plus+
Juice Plus+ is a privately held health and wellness company operating in more than 20 countries. Its expansive team of independent sales partners offers dietary supplements and wellness products that emphasize whole food, plant-based nutrition.
HatchWorks AI turns AI into ROI by automating key business processes, transforming data, deploying intelligent agents, and shipping AI-powered products that deliver measurable results. Its proprietary Generative-Driven Development methodology is a repeatable path from idea to production, blending AI, agents, and engineering to ship faster with less risk.
Know something is wrong, but not where to focus?
See how HatchWorks AI turns user research into a prioritized product direction your team can act on.