Skip to content
Case Study Recruitics

Empowering Recruitment Marketing with AI Agents: Smarter Hiring at Scale

Recruitics added an AI agent to its programmatic job advertising platform: built on LangChain with Retrieval Augmented Generation, semantic routing, and a semantic cache, it targets the right candidates, automates postings, and optimizes recruitment budgets in real time.

ClientRecruitics
IndustryRecruitment marketing, programmatic job advertising
ProductAI agent for job posting automation and budget optimization
PlatformGoogle Cloud Platform, Looker
Recruitics and HatchWorks AI: AI agents for recruitment marketing
HatchWorks Team Product Owner, AI/ML Engineer, Software Developer, Data Engineer, Project Manager
Overview

An AI agent inside a programmatic advertising platform

Recruitics, an AI-powered recruitment marketing platform, partnered with HatchWorks AI to supercharge its programmatic job advertising capabilities by introducing an AI agent. With this new feature, Recruitics aimed to target the right candidates on the right platforms, automate job postings, optimize recruitment budgets, and ultimately elevate the client experience.

By integrating advanced algorithms, real-time data, and AI-driven automation, the partnership positioned Recruitics to differentiate its offering in a competitive market and deliver smarter, more efficient hiring outcomes.

The Challenge

Every posting had to reach qualified talent, efficiently

Recruitics needed a partner that combined robust software development expertise with advanced AI/ML engineering capabilities to evolve its platform. In short, it was seeking a strategic solution to serve its customers in new and improved ways, ensuring that every job posting reached qualified talent efficiently and effectively.

  1. 01

    Enhance platform capabilities

    Develop an AI agent that would not only automate job postings but also intelligently target the right candidates across various platforms.

  2. 02

    Improve operational efficiency

    Automate routine processes to optimize recruitment budgets and improve job ad distribution.

  3. 03

    Deliver a superior client experience

    Empower clients with faster response times and more personalized support through AI-driven automation.

The Process

A multi-phase approach: product development and AI innovation together

  1. 01

    Stakeholder engagement

    In-depth consultations to understand Recruitics' objectives and the requirements for an AI agent that enhances recruitment outcomes.

  2. 02

    Intelligent automation

    Leveraging real-time data, HatchWorks AI developed a framework to automate job postings and optimize budget allocation.

  3. 03

    AI agent development

    The team built a state-of-the-art AI agent using the LangChain framework for automated decision-making, enhanced with Retrieval Augmented Generation (RAG) to pull relevant metadata from vector databases, semantic routers for dynamic workflow control, and a semantic cache to reduce latency and boost efficiency.

  4. 04

    Scalable cloud infrastructure

    The solution was deployed on Google Cloud Platform (GCP), complemented by real-time data visualization through Looker, with close communication maintained with stakeholders throughout.

Inside the agent

One agent, four supporting components: routing decides the workflow, retrieval supplies the metadata, caching keeps it fast, and Looker shows what happened.

Step 01Request
Job posting requestA client's job needs to reach the right candidates on the right platforms.
Step 02Route
Semantic routerDynamic workflow control: picks the path the request should take.
Step 03Retrieve
RAG over vector databasesPulls the relevant metadata the decision depends on.
Semantic cacheServes repeat questions instantly, reducing latency and boosting efficiency.
Step 04Decide and act
LangChain agentAutomated decision-making on targeting, posting, and budget allocation.
Postings and budgetJob ads distributed and budgets optimized with real-time data.
Step 05See
Looker on GCPReal-time data visualization for the team and its clients.
The Outcome

Faster responses, personalized support, less overhead

The integration of the AI-powered agent has transformed the Recruitics platform, significantly enhancing the client experience and operational efficiency. Clients now enjoy faster response times, personalized support, and improved hiring outcomes.

The automation of routine tasks and the optimized distribution of job ads have led to substantial reductions in operational overhead. The solution is live for internal users and has been rolled out to Recruitics' customers, positioning the platform to deliver even greater value as adoption grows.

Job postings and candidate targeting handled as routine, manual processes

Recruitment budgets and ad distribution waiting on human optimization

Client support limited by response times

Technologies Used

The stack

Agent
LangChainRetrieval Augmented GenerationVector databasesSemantic routersSemantic cache
Platform and data
Google Cloud PlatformLookerReal-time data
Client Quote

In their words

“HatchWorks AI has been instrumental in evolving our platform. Their AI expertise and collaborative approach helped us reduce operational costs and improve the client experience.”
Austin Anderson Austin AndersonCTO, Recruitics
Context

About the work

Recruitics logo

About Recruitics

Recruitics delivered the first programmatic job advertising solution and continues to pioneer category-defining technology for end-to-end talent attraction, conversion, and analytics. It puts AI-powered tools and data into the hands of industry-leading strategists to improve hiring outcomes for talent acquisition teams worldwide.

HatchWorks AI turns AI into ROI by automating key business processes, transforming data, deploying intelligent agents, and shipping AI-powered products that deliver measurable results. Its proprietary Generative-Driven Development methodology is a repeatable path from idea to production, blending AI, agents, and engineering to ship faster with less risk.

Ready to put an agent inside your product?

See how HatchWorks AI builds production agents with routing, retrieval, and caching designed in from the start.