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Case Study Anchor Healthcare

AI-Driven Video Platform Improves Healthcare Literacy at Scale

Anchor Healthcare launched an AI-powered platform where physicians deliver consistent, understandable medical content through custom digital avatars and explainer videos: 282 videos at launch, 80 custom videos per hour per physician once configured.

ClientAnchor Healthcare
IndustryHealthcare, physician-led technology
ProductAI video engine with custom physician avatars
PlatformBest-of-breed AI tools integrated via APIs on GCP
Anchor Healthcare and HatchWorks AI: an AI-driven video platform for patient education
HatchWorks Team AI Engineers, Software Developers, API Integrators, Agile Product Managers
Overview

Bridging the communication gap between doctors and patients, at scale

Anchor Healthcare is revolutionizing patient education with AI-powered video libraries tailored for medical specialties. Their goal? Bridge the communication gap between doctors and patients, at scale.

With HatchWorks AI, they built and launched an AI-powered platform that enables physicians to deliver consistent, understandable medical content using custom digital avatars and explainer videos.

Anchor Healthcare AI video platform showing a physician avatar explaining a medical condition
A physician avatar explains a condition on the Anchor Healthcare platform
An Anchor Healthcare explainer video presented by a physician's custom digital avatar
Explainer video delivered by a custom physician avatar
The Anchor Healthcare video library, organized by condition and aftercare
Video library tailored to a medical specialty
The Challenge

Consistent, medically accurate education without the repeat conversations

What Anchor set out to do

  1. 01

    Automate high-quality patient education

    Automate the delivery of high-quality, medically accurate patient education.

  2. 02

    Offload repetitive conversations

    Enable physicians to offload the repetitive conversations that consume clinic time.

  3. 03

    Reduce liability, improve outcomes

    Reduce liability risks and improve healthcare outcomes through clearer, more consistent explanations.

The Process

Stitch best-of-breed AI into one engine, then launch

  1. 01

    Agile co-creation

    HatchWorks AI joined forces with Anchor's hybrid team in an agile sprint process, collaborating daily, selecting best-of-breed AI point solutions, and validating each integration through proof of concept.

  2. 02

    Stitching the ecosystem

    Rather than building custom AI from scratch, the team stitched together avatar platforms, video generators, and cloud services into a seamless engine, integrated via APIs and hosted on GCP.

  3. 03

    Building the engine

    HatchWorks AI delivered the production-ready AI engine that generates custom physician avatars to explain hundreds of conditions and their associated aftercare.

  4. 04

    Launching the MVP

    The platform launched with 282 explainer videos, initially focused on pain medicine. It is now used daily by Dr. Robert Moghim, a practicing anesthesiologist and co-founder of Anchor Healthcare, and is capable of generating hundreds, if not thousands, of videos across multiple specialties.

How a video library gets built

The engine is an integration, not a from-scratch model: avatar platforms, video generators, and cloud services connected through APIs so one physician profile becomes a full library.

Step 01Physician
Custom digital avatarGenerated for each physician through the integrated avatar platform.
Step 02Content
ConditionsHundreds of conditions explained in consistent, understandable language.
AftercareThe associated aftercare for each condition, delivered the same way every time.
Step 03Render
Video generatorsBest-of-breed generation tools, each validated through a proof of concept.
GCP via APIsCloud services hosting the engine; 80 custom videos per hour per physician once configured.
Step 04Library
Specialty video libraryAn entire custom library for a new doctor in under a day, ready for real patients.
The Outcome

Live with real patients and doctors

Anchor's MVP is live, used by real patients and doctors. Once configured, the system can generate 80 custom videos per hour per physician, and an entire custom video library for a new doctor can be created in under a day.

Physicians save time, patients get clarity, and care outcomes improve.

Physicians repeating the same patient-education conversations

High-quality, medically accurate education delivered manually, not automated

Liability risks and outcomes riding on how well each explanation landed

The Anchor Healthcare platform, as shown in the original case study video
Key Stats

Scale, measured

282

explainer videos at MVP launch, initially focused on pain medicine

80/hour

custom videos per physician once the system is configured

<1day

to create an entire custom video library for a new doctor

  • Used daily by Dr. Robert Moghim, practicing anesthesiologist and co-founder of Anchor Healthcare

  • Capable of generating hundreds, if not thousands, of videos across multiple specialties

Client Quote

In their words

“We didn't want to reinvent the wheel. HatchWorks AI helped us combine best-in-class tools into something that works—and fast.”
Jamal Pilger Jamal PilgerCTO, Anchor Healthcare
Context

About the work

Anchor Healthcare logo

About Anchor Healthcare

Anchor Healthcare is a physician-led technology company that uses AI to improve health literacy. Their video platform empowers doctors to deliver consistent, easy-to-understand explanations to patients at scale.

HatchWorks AI turns AI into ROI by automating key business processes, transforming data, deploying intelligent agents, and shipping AI-powered products that deliver measurable results. Its proprietary Generative-Driven Development methodology is a repeatable path from idea to production, blending AI, agents, and engineering to ship faster with less risk.

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