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Case Study CEO Coaching International

Scaling an AI Coaching Assistant for the World's Top CEOs

CEO Coaching International took Eve, its AI-powered coaching assistant, from a promising proof of concept to a secure, scalable AI agent in production. Eve now joins hundreds of high-level coaching sessions every month and delivers post-session reports and coach feedback automatically.

ClientCEO Coaching International
IndustryExecutive coaching
ProductEve, an AI coaching assistant that joins calls and reports on them
ScopeArchitecture upgrade from PoC to production-grade, enterprise-scale backend
See Eve in production How it was built
CEO Coaching International and HatchWorks AI: scaling Eve, the AI coaching assistant
HatchWorks Team AI Engineers, Software Developers, Platform Architects, Agile Product Managers
Overview

From a promising proof of concept to a production AI agent

CEO Coaching International works with some of the world's most impactful CEOs to help them lead and grow with precision. With AI playing a growing role in executive enablement, the firm set out to evolve "Eve," its AI-powered coaching assistant.

Partnering with HatchWorks AI, they took Eve from a promising proof of concept to a secure, scalable AI agent that now actively supports hundreds of high-level coaching sessions every month.

The Challenge

A working prototype that could not carry the weekly session volume

CEO Coaching International had built a working PoC of Eve, the AI-powered coaching assistant. While promising, the prototype wasn't scalable or robust enough to support the volume of high-level coaching sessions conducted weekly across their network.

They needed to

  1. 01

    Advance Eve from PoC to production

    Advance Eve from PoC to a production-grade solution.

  2. 02

    Architect a secure, enterprise-scale backend

    Architect a secure, enterprise-scale backend.

  3. 03

    Improve the feature set for actionable insight

    Improve the agent's feature set for actionable insight delivery.

  4. 04

    Support hundreds of real calls per month

    Ensure Eve could seamlessly support hundreds of real coaching calls per month.

The Process

Upgrade the architecture, then build intelligence into every session

  1. 01

    Upgrading the architecture

    HatchWorks AI redesigned Eve's system architecture to support enterprise-grade security, performance, and scalability, ensuring the platform could meet the needs of CEO Coaching International's elite clientele.

  2. 02

    Building intelligence into every session

    The upgraded Eve now joins coaching calls automatically, capturing critical data points, identifying key trends, and summarizing discussion topics into concise, secure post-session reports.

  3. 03

    Enhancing coaching value

    Beyond supporting the CEO, Eve also provides feedback to coaches, helping them fine-tune their approach and deliver maximum value across engagements.

Eve AI coaching assistant platform architecture diagram
Eve's upgraded platform architecture
What Eve does in a session

Eve is present from the first minute of the call and delivers value to both sides of it, the CEO and the coach.

Step 01Join
Joins the coaching call automaticallyNo setup by the CEO or the coach.
Step 02Capture
Critical data pointsCaptured as the conversation happens.
Key trendsIdentified across the discussion.
Step 03Report
Secure post-session reportDiscussion topics summarized concisely for the CEO.
Coach feedbackHelps coaches fine-tune their approach across engagements.
The Outcome

Live in production, operating at scale

Eve is now live in production and operating at scale. She's actively supporting hundreds of coaching sessions each month, helping CEOs and their coaches make smarter, faster decisions.

AI coaching assistant fully deployed and in production.

Hundreds of executive coaching sessions enhanced per month.

Actionable session summaries and feedback reports delivered automatically.

Elevated value for both CEOs and their coaches.

Eve in a coaching session
A post-session report generated by Eve, the AI coaching assistant
A concise, secure post-session report

A working PoC, not scalable or robust enough for weekly session volume

No enterprise-scale, secure backend

Limited feature set for delivering actionable insight

Client Quote

In their words

“Eve has provided immediate value out of the gate. Our coaches and clients are gaining sharper insight into their businesses and sessions—and acting on it.”
Curt Gooden Curt GoodenChief AI Officer, CEO Coaching International
Context

About the work

CEO Coaching International logo

About CEO Coaching International

CEO Coaching International works with CEOs and their leadership teams to achieve extraordinary results quarter after quarter, year after year. Known globally for its success in coaching growth-focused entrepreneurs to meaningful exits, the firm has coached more than 1,500+ CEOs and entrepreneurs across 100+ industries and 60 countries. Its coaches, former CEOs, presidents, and executives, have led businesses ranging from startups to over $10 billion, driving double-digit sales and profit growth, many culminating in eight, nine, or ten-figure exits.

HatchWorks AI turns AI into ROI by automating key business processes, transforming data, deploying intelligent agents, and shipping AI-powered products that deliver measurable results. Its proprietary Generative-Driven Development methodology is a repeatable path from idea to production, blending AI, agents, and engineering to ship faster with less risk.

Have an AI proof of concept that needs to become a product?

See how HatchWorks AI takes AI agents from prototype to secure, scalable production.

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