In this episode of the Talking AI Podcast, host Matt Page has a discussion with Clay Ostrom, founder of Map and Fire, about the positioning and messaging of AI products in today’s crowded market.

They talk about the concept of AI wrappers, the defensibility of AI tools, and the specifics that differentiate valuable AI solutions.

Clay showcases his proprietary tool, Smoke Ladder, which analyzes the messaging and positioning of brands using AI.

They dive into the importance of leveraging proprietary data and discuss the future disruptions AI may bring to various industries.

They also discuss how incumbents might face challenges with rapid innovation and the evolving landscape of AI integration in businesses.

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