At this beginning stage, we capture a comprehensive view of your desired solution—from alignment of your overall idea, to the defining of your desired high-level functionality, to capturing all organizational and end-user requirements. This enables us to further ignite your project by delivering concepts for an engaging user experience as well as guidance on the technical approach that supports your desired functionality, and your organization as a whole. 

Our collaborative process leverages workshops, stakeholder and user research, and discussion frameworks which culminate in visual outputs such as user journey maps, wireframes and architecture diagrams. These document ideas, test assumptions, validate decisions, and prioritize next steps.