Prometheus stole fire from the gods.
That’s exactly what it feels like the first time an executive experiences vibe coding.
Most leaders haven’t built meaningful software in over a decade, or never learned to code at all. They feel out of touch, disconnected from today’s tools, frameworks, and standards.
Vibe coding has completely changed that.
Thanks to AI-native platforms like Cursor, Lovable, and v0, building software is now as simple as using PowerPoint or Excel.
We’re on the verge of truly democratizing software development. The long-promised “citizen developer” era is finally here.
Now, executives can translate vision into working prototypes, fast.
And roles like COOs, CPOs, CMOs, and CIOs are hands-on, building alongside lean, supercharged teams and accelerating innovation from the inside out.
We’ll build an AI-powered app live to show exactly how vibe coding works. Tips, tricks, and shortcuts to move fast and get the most out of it
CIOs, CTOs, and Heads of Innovation looking to compress time-to-value and rethink delivery
Functional executives (Ops, Product, Finance, Marketing, etc.) eager to turn vision into action
Non-technical founders and business leaders curious about building without code
Experienced leaders who used to code—and want to reconnect without relearning the stack
Matt Paige is VP of Strategy & Marketing at HatchWorks AI, where he leads go-to-market strategy, education, and community around AI-native software. As host of the Talking AI podcast and founder of HatchWorks AI Labs, he’s known for turning complex AI concepts into practical playbooks. With a background in business strategy and a passion for hands-on training, Matt helps teams—from startups to enterprises—build real capability in the age of intelligent software.
J Schwan is an experienced executive currently serving as the Chief Executive Officer of Gladiator Tennis, where the mission is to innovate amateur tennis through a digital and physical community. Additionally, J Schwan holds the position of Executive Chairman at HatchWorks AI, which specializes in AI-driven products and pioneering Generative-Driven Development™. As the Founder of The Second Mountain, LLC, J Schwan focuses on coaching and investing in technology services companies.
Avoid pitfalls and keep full control over your strategy.
A smarter way to build software, born at HatchWorks AI, this approach weaves AI, agents, and autonomous workflows into every step of development. It’s a better way to build.
