Elevating eCommerce Through Cutting-Edge Technology for a Leading Children's Apparel Brand
A renowned North American children's apparel retailer rebuilt its eCommerce platform on Salesforce Composable Storefront and PWA 2.0: conversion during peak shopping periods went from 3% to 16.7%, and the platform was ready for the holiday season.
An eCommerce overhaul built for peak season
HatchWorks partnered with a renowned North American children's apparel retailer to overhaul their eCommerce platform. The engagement aimed at reducing technical debt and leveraging the Salesforce Composable Storefront to upgrade the retailer's digital presence.
It included feature enhancements specifically designed to improve conversion rates and prepare the platform for peak shopping periods.
This case study is presented in a white-labeled format to comply with nondisclosure and privacy agreements. Specific details have been generalized to maintain confidentiality.
Outdated technology and a team in constant turnover
The retailer struggled with outdated technology and a high turnover of staff, affecting its ability to meet modern eCommerce demands. It needed a specialized approach that tackled technical debt and staffing strategies together.
HatchWorks was engaged for its expertise in React development, building dynamic, responsive user interfaces and seamless, interactive web and mobile applications. A new design system was implemented using Chakra UI, enhancing the aesthetics and usability of the mobile and web interfaces.
Technical debt
Outdated technology that could not keep up with modern eCommerce demands.
Staffing instability
High turnover that made continuity and delivery hard to sustain.
A dedicated team, a Salesforce upgrade, and a new PWA
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01
Integrate a dedicated team
Senior and mid-level developers, a senior SDET, and a US-based engineering lead, all seasoned in Agile practices, integrated effectively with the client's existing teams.
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02
Upgrade Salesforce
The Salesforce upgrade was pivotal in transforming the platform into a more dynamic and scalable environment.
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03
Launch the next-generation PWA
A next-generation progressive web application framework complemented the upgrade, providing flexibility during the peak holiday shopping season.
Commerce logic stays in Salesforce; the experience the shopper touches is a React progressive web app on a shared design system.
Performance up, conversion up, and a stable IT organization
The engagement produced significant performance improvements and enhanced customer engagement. The Salesforce Composable Storefront and the PWA 2.0 launch were pivotal.
The impact of our Salesforce upgrade and PWA 2.0 launch: conversion rate climbed from a 3% baseline to 16.7% on Cyber Monday.
Lighthouse score improvements
A marked enhancement in performance metrics.
Cyber Monday conversion
From a 3% baseline to 16.7% on Cyber Monday.
Scalability and future readiness
A platform prepared for the next peak, not just the last one.
IT department reorganization
Significant changes within the IT structure and a revised staffing model, enhancing project stability and effectiveness.
Feedback from client leadership underscored HatchWorks' critical role in the transformation, a substantial return on investment, and new standards for the retailer's eCommerce operations.
Conversion during peak shopping periods
Bars are scaled to a 20% axis so the two rates are readable side by side.
standard conversion rate
Cyber Monday conversion rate after the launch
The stack
About the work
HatchWorks AI turns AI into ROI by automating key business processes, transforming data, deploying intelligent agents, and shipping AI-powered products that deliver measurable results. Its proprietary Generative-Driven Development methodology is a repeatable path from idea to production, blending AI, agents, and engineering to ship faster with less risk.
Is your platform ready for the next peak season?
See how HatchWorks AI pays down technical debt and stabilizes delivery with a dedicated team that stays.