Leading Retail Brand
Integrating Custom Solutions with Salesforce for Digital Transformation
- Nearshore software development
- Salesforce Composable Storefront
- Design System Enhancement
- Progressive Web Applications
- Enhanced Conversion Rates
- Continuous Technical Support
HATCHWORKS TEAM
- 5 Full Stack Developers
- Senior SDET Engineer
- US-based Principal Lead Engineer
Overview
HatchWorks partnered with a renowned North American children’s apparel retailer to overhaul their eCommerce platform.
This partnership was aimed at reducing technical debt and leveraging the Salesforce Composable Storefront to upgrade the retailer’s digital presence.
The project included feature enhancements specifically designed to improve conversion rates and prepare the platform for peak shopping periods.
This partnership was aimed at reducing technical debt and leveraging the Salesforce Composable Storefront to upgrade the retailer’s digital presence.
The project included feature enhancements specifically designed to improve conversion rates and prepare the platform for peak shopping periods.
"The impact of our Salesforce upgrade and PWA 2.0 launch: From a 3% to a 16.7% conversion rate boost during peak shopping periods."
The Challenge
The retailer struggled with outdated technology and a high turnover of staff, which affected their ability to meet modern eCommerce demands.
With specific challenges in maintaining a robust technical team and outdated infrastructure, they needed a specialized approach that included tackling technical debt and staffing strategies.
HatchWorks was engaged to leverage their expertise in React development, a powerful JavaScript library used for building dynamic and responsive user interfaces.
With specific challenges in maintaining a robust technical team and outdated infrastructure, they needed a specialized approach that included tackling technical debt and staffing strategies.
HatchWorks was engaged to leverage their expertise in React development, a powerful JavaScript library used for building dynamic and responsive user interfaces.
This technology allows for the creation of seamless, interactive web and mobile applications, crucial for modern eCommerce platforms.
Alongside this, HatchWorks implemented a new design system using Chakra UI, which further enhanced the aesthetics and usability of both mobile and web interfaces.
Alongside this, HatchWorks implemented a new design system using Chakra UI, which further enhanced the aesthetics and usability of both mobile and web interfaces.
the process
HatchWorks’ dedicated team consisted of senior and mid-level developers, a senior SDET, and a US-based engineering lead—all seasoned in Agile practices.
This setup fostered effective integration with the client’s existing teams.
A core part of the solution included a Salesforce upgrade, which was pivotal in transforming the eCommerce platform into a more dynamic and scalable environment.
This was complemented by the introduction of a next generation progressive web application framework, which provided crucial flexibility during the peak holiday shopping season.
This was complemented by the introduction of a next generation progressive web application framework, which provided crucial flexibility during the peak holiday shopping season.
The Outcome
The comprehensive digital transformation of the client’s eCommerce platform resulted in significant performance improvements and enhanced customer engagement.
The integration of the Salesforce Composable Storefront and the launch of PWA 2.0 were pivotal in achieving these results:
The integration of the Salesforce Composable Storefront and the launch of PWA 2.0 were pivotal in achieving these results:
The comprehensive digital transformation of the client’s eCommerce platform resulted in significant performance improvements and enhanced customer engagement.
The integration of the Salesforce Composable Storefront and the launch of PWA 2.0 were pivotal in achieving these results:
The integration of the Salesforce Composable Storefront and the launch of PWA 2.0 were pivotal in achieving these results:
- Lighthouse Score Improvements: Marked enhancement in the platform’s performance metrics.
- Cyber Monday Conversion Rate Increase: Achieved a dramatic rise in conversion rates:
Standard Rate
0
%
Cyber Monday Rate
0
%
- Platform Scalability and Future Readiness: Positioned the retailer for ongoing enhancements and scalability in their eCommerce strategy.
Additional outcomes were realized in organizational restructuring and operational adjustments:
- IT Department Reorganization: Significant changes within the IT structure and a revised staffing model, enhancing project stability and effectiveness.
- Strategic Impact and ROI: Feedback from client leadership underscored HatchWorks’ critical role in the project’s success, highlighting substantial returns on investment and setting new standards in the client’s eCommerce operations.
NOTE ON CONFIDENTIALITY: This case study is presented in a white-labeled format to comply with nondisclosure and privacy agreements. Specific details have been generalized to maintain confidentiality
