In this episode, Matt Paige and Thais Castello Branco discuss the evolving landscape of search technologies, focusing on the shift from traditional SEO to new disciplines like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
They explore how Long Language Models (LLMs) are transforming search behavior, causing consumers to pivot from traditional tools like Google to AI applications such as ChatGPT and Perplexity.
They delve into how businesses are adapting their content strategies for AI consumption, the importance of context in AI queries, and the emerging trends in consumer and B2B search ecosystems.
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Key Moments:
- 01:17 Is SEO Dead?
- 01:24 The Importance of SEO in AI Searches
- 02:02 Optimizing Content for AI
- 03:46 Exa’s Unique Approach to Search
- 06:31 Emerging Trends in GEO
- 12:38 The Future of Internet Content
- 18:13 Competitive Landscape in AI Search
- 21:15 Consumer Trust in AI and Ads
- 22:43 The Future of Search and Consumer Behavior
- 25:19 The Importance of Context in AI Queries
- 26:49 Introducing the Web Sets Tool
- 28:21 Live Demonstration of Web Sets
- 33:34 AI’s Impact on Efficiency and Proactivity
- 36:57 Favorite AI Tools and Future Prospects
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Key Links: