Anchor Healthcare is redefining the patient-physician experience with a powerful AI-enabled solution that delivers personalized, eighth-grade-level explainer videos at the point of care.
Built in partnership with HatchWorks AI, the platform helps physicians educate patients more effectively, bridging critical gaps in healthcare literacy, improving treatment adherence, and reducing burnout among medical professionals.
Modernizing Patient Education with AI
Traditionally, physicians have struggled to explain complex diagnoses and treatment plans within short appointment windows. Anchor Healthcare’s solution meets this challenge head-on.
By generating libraries of automated, doctor-branded videos using AI and digital avatars, physicians can now provide consistent, high-quality education to every patient and give them take-home content to share with loved ones.
We’re here to improve healthcare literacy at scale. With HatchWorks AI, we built a functional MVP that enables practicing physicians to explain medical conditions and aftercare using a personalized library of hundreds of videos, delivered at the point of care and tailored to each patient’s needs.”
Built for Speed, Built for Scale
Anchor’s go-to-market strategy hinged on developing a fast, scalable video engine, something made possible through HatchWorks AI’s agile development model and nearshore team.
Once the underlying infrastructure is in place, the platform can now generate up to 80 custom videos per hour, dramatically accelerating time-to-launch for new physician clients.
Each doctor’s library is built around real patient scenarios and tailored to their specialty.
One early adopter in pain medicine now uses his customized video library daily in clinical practice, leveraging AI-generated avatars and both stock and custom footage to guide patients through treatment options.
A Collaborative, Agile Approach
Together, the team tested commercially available AI solutions for avatar creation, script generation, and video rendering.
By integrating these best-of-breed tools via APIs and deploying them on Google Cloud Platform, Anchor achieved a robust and future-ready architecture without reinventing the wheel.
We didn’t want to build everything from scratch. Our philosophy was to leverage the most viable commercial AI tools available today and stitch them together to meet our unique needs. HatchWorks AI met us exactly where we were and accelerated our path to market.”
Key Outcomes
- Functional AI point solution used by a practicing physician
- 282 custom videos generated for the initial pain medicine specialty
- 80 custom video-per-hour production engine established
- Seamless integration of multiple AI tools via API
- Scalable, cloud-native infrastructure using GCP
Looking Ahead
Anchor Healthcare is welcoming hundreds of new physicians to their platform and scaling rapidly.
As the platform grows, physicians gain a tool to improve patient understanding, increase satisfaction, and reduce legal and cognitive burdens, while patients get clarity and empowerment in their healthcare journey.
“Anchor Healthcare couldn’t have existed three years ago,” said Jamal. “But thanks to the convergence of AI technologies and our partnership with HatchWorks AI, we’re delivering a solution that’s built by physicians, for physicians, with patients at the center.”
About Anchor Healthcare
Anchor Healthcare is a healthcare technology company focused on improving health literacy through AI-powered custom video solutions. Founded by a practicing physician and a seasoned technical lead, the company empowers doctors to deliver consistent, understandable, and personalized education to patients at scale.
About HatchWorks AI
HatchWorks AI is a digital innovation firm that builds AI-powered products and platforms to drive smarter business outcomes. With a multidisciplinary team of engineers, data scientists, UI/UX designers, and product strategists, HatchWorks AI transforms visionary ideas into enterprise-grade software solutions. Committed to delivering exceptional experiences, HatchWorks AI leverages Agile methodologies, cloud infrastructure, and cutting-edge technologies to help clients navigate digital disruption and maintain a competitive edge.
