At Anthem Innovation Studio, ideas quickly become products. Their multi-disciplinary team of innovation experts are focused on transforming health care. At any one time, the team is engaged in numerous initiatives, at varying stages of the innovation process, and everyone at Anthem wants to know about them. To solidify Anthem Innovation Studio’s brand, improve internal communications, and streamline the content management process, Anthem selected Hatchworks to redesign the Anthem Innovation Studio’s microsite and supporting Content Management System (CMS). As part of the redesign, Anthem challenged Hatchworks to deliver a responsive design that supported desktop, mobile, tablet, and wide-screen resolutions and to enhance the backend Relax CMS in 4 weeks so that the launch could coincide with an executive presentation.
First, the Hatchworks’ team members engaged on the project had a combined 20 years of health care experience, which empowered them to quickly understand the client needs and vision, providing value immediately. Next, we employed our agile engagement methodology throughout the project to ensure we delivered the highest quality product, fast. As part of our project kickoff, Hatchworks met with Anthem Innovation Studio leadership to understand their goals and objectives for the microsite. Once we gained alignment, the Hatchworks team set to work, using an agile methodology and in close partnership with Anthem’s product team, to iterate through each sprint from concept to design and from development through approval.
Hatchworks delivered the Anthem Innovation Studio responsive microsite redesign within the requested 4 weeks. The technologies employed included a ReactJS frontend and a Relax CMS backend. Anthem employees can view the microsite on their computers, mobile devices, tablets and on any widescreens displays. In addition, Anthem Product Directors can maintain the content on the microsite for their respective projects in real-time, keeping the entire company informed on how the Anthem Innovation Studio continues to transform health care.