On this episode of the Sales Lead Dog Podcast, CRM technology and sales process expert Christopher Smith talks with guest Matt Paige, VP of Marketing & Strategy for HatchWorks.

HatchWorks is an award-winning firm specializing in software development and cloud application services.

Matt talks about the importance of sales and marketing teams working together and why simplifying your customer’s experience and becoming one with your customer can only be done when you utilize both your sales team’s input and your marketing team’s expertise.

Tune into this episode to hear about the marketing side of things and why collaboration and teamwork is so vital to a company’s success.

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